EN-SOFISH

Blogging is a great way to grow a business, promote a cause, or spread new ideas, because when you take an educational approach to marketing, you gain the attention and trust of people who might otherwise simply ignore old-fashioned advertising. Not only can those people become your customers or converts, they can also become your advocates.

• <?php $my_query = new WP_Query('showposts=1');
• while ($my_query->have_posts()) : $my_query->the_post();
• $do_not_duplicate = $post->ID; ?>
• // 第一篇文章，或者前几篇文章，需要设置showposts=1的值，1是文章数量
• <?php endwhile; ?>
• // 通常这里放AD 比如728×90的GGAD
• <?php if (have_posts()) : while (have_posts()) : the_post();
• if( $post->ID == $do_not_duplicate ) continue; update_post_caches($posts); ?>
• // 后续的文章放这里，比如你在后台设置了10篇，上面显示1篇，那么这里将显示9篇
• <?php endwhile; endif; ?>

While there are as many ways to approach blogging as there are blogs, some things remain steadfast when it comes to gaining influence and prompting action. Here are the 5 bedrock elements to keep in mind when you blog to persuade:

1. The Law of Value

Your blog must provide value to the reader by addressing a problem, concern, desire, or need that the reader already has. Fresh, original content is critical.

2. The Law of Headlines and Hooks

Your post titles must stand out in a crowded, noisy blogosphere, and you must quickly communicate the value of reading further with your opening.

3. The Law of “How To”

People don’t want to know “what” you can do, they want to know “how” it’s done. If you think you’re giving away too much information, you’re on the right track.

4. The Law of the List

Love them or hate them, informational posts presented in list format are easily digestible, and allow for an efficient transfer of your value proposition to the reader.

5. The Law of the Story

Stories are the most persuasive blogging element of all, as they allow you to present a problem, the solution, and the results, all while the connotation of the story allows readers to sell themselves on what you have to offer.